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Comments

Scott Quick

Scott,

Your conclusions at the end of this post are right on. Everything about Attensa's external communications need to be retooled and focused on the "real enterprise" (as opposed to "enterprise 2.0" - which is sometime off into the future). Attensa needs to build a bridge between current state and future state ... and crisply articulating what people should focus on, why they should care, and if they adopt these new web 2.0 technologies, what benefits they will enjoy.

Scott Niesen

Scott

Right on the money. The Business Blogging seminars we are sponsoring and presenting with Six Apart, the co-marketing we are doing with Central Desktop and new educational materials including our Enterprise RSS white paper are part and parcel of our ongoing efforts to help companies make sense of how Web 2.0 technologies can provide a sustainable competitive advantage. Thanks for keeping us on our toes.

Chris Herbert

Web 2.0 tools and services are fanstastic and extremely effective ways to communicate, have meaningful conversations and accelerate knowledge. This is a great opportunity for open minded and innovative businesses to become more efficient, effective and relevant to their customers. Scott, thx for the post and the article/podcast links.

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