Attensa

Newsgator Toolbar and Attensa - Imitation is the Sincerest Form of Flattery

Apparently the Attensa toolbars we introduced more than a year ago for tagging, identifying, previewing and subscribing to feeds and our tagging toolbar are pretty good ideas.

Newsgator just announced a beta of their toolbar today.

With the Attensa browser toolbar you can:

- identify all of the feeds available on a page
- preview the feed and articles to see if you want to subscribe
- subscribe with a click
- access all of your feeds and articles in your browser
- tag articles and synchronize with del.icio.us

Here's a duplicate of a post I wrote in December 2005 describing the wonders of the Attensa toolbar for Internet Explorer and Firefox.

The Chiclet problem surfaces at the Syndicator Blog. The rash of badges is totally out of hand.

Attensa has another approach to finding feeds and easily subscribing from a Web page or blog from your browser.

We use a toolbar in IE or Firefox to identify feeds and to let you see what kinds of articles are available before deciding to subscribe. This eliminates the need to clutter a page with branded badges. On the one hand this may not be the brightest marketing move on Attensa's part... but it sure makes sense from a user's perspective.

Here's a screenshot of Attensa auto feed detection at work:

 

And here's the feed preview

Let us know what you think.

P.S. Thanks for letting us know it's a great idea, Newsgator.

Flog Blog: Goodbye Bookmarks!

I'm the head of Customer Service at Attensa. The other day, my boss (you know, that Scott guy) wandered into my office and told me to blog.

OK.

I get pretty busy testing things and logging issues, but every day I hear and read and discover things about Attensa for Outlook that make me love my job. So, I can blog. Here we go...

I used to build catalogs of bookmarks. My bookmark file has travelled from computer to computer as I've upgraded my home office over the years, becoming ever more bloated and less organized. I'm a messy person. I have stacks of papers and kids toys and art projects living on my desk. I will never take the time to open my bookmarks file and clean it up properly... the best I can do is make a half-hearted attempt to purge broken website links once in a while.

Then along came tagging... wow! My life has suddenly changed!

I love tags. As I work through my feeds in Attensa for Outlook, I can tag articles on the fly to use later.... and the cool thing is, I get to make up my own tags (keywords) that work for my brain. When I'm working through my various projects and I need to put my hands on information quick, finding a web page in my catalog is as simple as pulling down the Attensa Tags menu and looking under the most logical keyword. No more hunting under bookmark sub-folders looking for a bookmarked site. With tagging, I don't lose web pages anymore. I use my del.icio.us account with Attensa so I have access to my tagged items from any computer.

Tip:
Attensa's River of News has its own tagging button, on the article toolbar, making it really easy to save that article for later. When you tag the article, a link to the web page itself is created in your tags, not a link to the article in Outlook.

P.S. My boss made me write this.

Attensa and Outlook 2007

We are frequently asked about the impact of Outlook 2007 on Attensa for Outlook. Tris Hussey shares his experience using Outlook 2007 here. Tris is the Director of Strategic Partner Relations and unofficial Chief Blogging Officer for Qumana software, a great blog editing tool that I'm using.

I'll spoil it for you by jumping to the punchline. Tris has gone back to Outlook 2003 but supercharging it with X1 desktop search and Attensa for Outlook 1.5 for feed reading.

Tris has been using the Attensa for Outlook 1.5 beta instead of FeedDemon for about a week and has this to say.  "Attensa. I think they are on to something here...I think my feed scanning is getting better."

Attensa for Outlook 1.5 and the Attensa Feed Server - Two steps forward toward putting the simple in RSS

Michael Gotta of the Burton Group sums up the role of Web feeds and attention in addressing two of the major issues facing IT organizations and information workers.

"Providing users with the right information, at the right time, in the right context has been the holy grail for IT organizations. At the same time, users have been frustrated with either too much information, too little information, information that isn't timely and information that isn't relevant."

Attensa is announcing two new products that address these issues head-on.

For enterprises and IT organizations,  Attensa is introducing the Attensa Feed Server, the first Enterprise Feed Server Appliance. The Attensa Feed Server is an appliance that can be easily installed behind the firewall and enables IT administrators to easily set up and manage feeds for groups and individuals enabling improved collaboration and knowledge sharing. 

For knowledge workers, Attensa is announcing the public beta of a new version of Attensa for Outlook, the first RSS reader utilizing AttentionStream technology to automatically prioritize information based on the user’s behavior history to automatically bring the most important RSS feeds and articles to the top.

You can read the news releases here:

Attensa Introduces First Enterprise Feed Server Appliance

Attensa Announces Public Beta of the First RSS Reader to Intelligently Prioritize RSS Feeds in Order of Importance to the Reader

Take a look at our new Web site update. You  can find detailed Attensa Feed Server information here and you can download the beta of Attensa for Outlook 1.5 here.

Attensa for Outlook 1.5 on Performancing - "All Smart and Stuff"

Chris Garrett on Performancing says the new version of Attensa for Outlook 1.5 with the river of news and AttentionStream predictive ranking that automatically prioritizes your Web feeds based on their importance is “all smart and stuff.”

He sums up his first take with “If you are an outlook user like me it is well worth trying out. I wouldn't be without it now.”

You can try the beta free for 60 days. Active contributors to the beta program will get a free copy of the final product.

Attensa for Outlook 1.5 Public Beta - RSS reader prioritizes RSS feeds based on what's important to you

At Syndicate in New York we gave a preview of Attensa for Outlook 1.5, the first version of Attensa for Outlook that uses our AttentionStream technology to automatically and intelligently prioritize RSS feeds and articles and bring the subscriptions and articles you find most interesting to the top. We said the public beta would be announced in June. We were off by about two weeks.

We are opening the public beta today and we’d like to invite you to give Attensa for Outlook a try.

Download the beta here.
You can download a getting started with 1.5 guide here
You can see screenshots here.

Attensa’s predictive ranking AttentionStream™ technology continuously observes and analyzes explicit and implicit behavior as you read and process RSS articles. By constantly analyzing AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, RSS articles can be displayed in a prioritized list based on the likelihood that they will be of interest to you. Feed priorities are constantly refined as the continuous stream of attention is processed.

Attensa for Outlook 1.5 lets you choose how you want your feeds and articles presented.

Subscriptions can be displayed in a "River of News" view that simulates a single news feed, regardless of how many RSS feeds you subscribe to.

Articles can be read in order of importance based on:

• Priority – This view uses Predictive Ranking to intelligently predict which subscriptions and articles will be most important to you at any given time.
• Favorites – Articles are displayed based on which subscriptions are read most frequently and consistently. In addition to viewing prioritized list based on AttentionStream analysis. You can manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.
• Date - This view displays articles based on the most recently updated newsfeeds.

Of course, you can also read their articles using a standard Outlook view.

If Outlook is the first application you open in the morning and the last one you close at night, you need Attensa for Outlook, the RSS reader designed for business users looking for an easy to use, secure RSS reader for Outlook that helps track and monitor critical business information… automatically.

Participate in the beta - Give and Get

Active contributors to the beta program will get a free copy of the finished product.

Once you experiment with Attensa for Outlook you'll probably have suggestions for features and improvements. We've set up an Attensa for Outlook 1.5 beta forum where you can post bug reports and provide feedback.

Central Desktop and Attensa for Outlook

As Web 2.0 applications evolve and become more relevant to business, we believe that easy to implement and easy to use collaboration applications are key to a new level of team productivity.

We are partnering with Central Desktop, a web-based collaboration and project management tool for business teams.

Central Desktop provides a secure online project management space where teams can share files, track projects, converse and automatically keep up to date on their progress through a project specific RSS feed.

Attensa  for Outlook makes reading and interacting with Central Desktop Workspace feeds easy. Updates can be delivered to an Outlook folder dedicated to the project.

Track Sales Leads and Opportunities in Attensa for Outlook

Sales professionals can now track Salesforce.com leads, opportunities, activities, contacts, documents, and support cases in Outlook using Attensa for Outlook and Spanning Salesforce from Charlie Wood's Spanning Partners.

With Spanning Salesforce you can subscribe to personalized, secure RSS feeds to stay on top of their most important CRM information without logging into Salesforce.

Spanning Salesforce is available on the Salesforce.com AppExchange.

Craig Barnes on 2 Views of Attention

Yesterday Craig Barnes, Attensa's CEO and Seth Goldstein, CEO of Root Markets, discussed their views on how applied attention technology works for users. The Attensa approach is to use AttentionStreams to continuously and automatically prioritize information so that the most useful information bubbles to the top, helping to control the flow of the RSS information firehose. The Root Market approach is let user track their clickstreams on the Web and to use and share their history in a marketspace that trades qualified sales leads for offers of value.

The Agile Buzz has the play by play here.

And David Utter at WebProNews raises a valid question on the privacy concerns tied to an Attention based marketplace.

Attensa for Outlook 1.5 Preview

For the first time since we introduced Attensa nearly one year ago we are delivering on the promise of less is more. At Syndicate we are previewing Attensa for Outlook 1.5 which displays feeds and articles in the order you want to read them.

Attensa for Outlook 1.5 uses a “river of news” to simulate a single news feed, regardless of how many RSS feeds the user has subscribed to.

Version 1.5 uses our predictive ranking AttentionStream™ technology. By continuously analyzing implicit and explicit AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, RSS articles can be displayed in a prioritized list based on the likelihood that they will be of interest to the reader at another time.

Feed priorities are constantly refined as the continuous stream of attention is processed.Articles can be read in order of predictive ranking, sorted by date or customized by the user. This new version of Attensa for Outlook gives users the control to manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.
 
Attensa for Outlook 1.5 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience.

You can see for yourself in June.